Business & exit planning

The number that matters is what you keep.

Founders negotiate hard on price and then meet the tax bill for the first time at closing. The structure of a deal, and the planning done in the years before it, frequently move the after-tax result more than the last round of haggling over the headline figure did.

What this actually covers

The useful work happens well before a letter of intent exists.

Entity structure and how the deal is shaped

Asset sale or equity sale, how proceeds are allocated, what is ordinary income and what is not. These are planning decisions with deadlines, and most of them close before a buyer appears.

Timing across tax years

When a sale lands, and how proceeds are spread, changes the rate that applies to them. A closing date is negotiable more often than founders assume.

Concentration risk before the exit

Until it sells, most of the household's net worth is one illiquid position in one company in one industry. That is worth naming while there is still time to do something about it.

The plan for after

The hardest year is the first one after the money arrives, when a founder goes from an income they controlled to a portfolio they do not. That transition deserves a plan of its own.

How we work alongside your deal team

We are not brokers

We do not find buyers and we take no part of the transaction. Our fee does not move with whether you sell, when you sell, or for how much.

Coordinated with your attorney and CPA

An exit involves several professionals. We bring the household's financial picture so their advice can be aimed at the right outcome.

Started early, revisited often

A conversation three years out has options. A conversation three weeks out mostly has consequences.

Cannon Capital Management, Inc. is a Registered Investment Adviser. This page is for informational purposes and is not investment, tax, or legal advice. Nothing here is a recommendation for your situation, which we would need to know before making one.

Common questions
Do you help me find a buyer?
No. Cannon Capital is a Registered Investment Adviser, not a business broker or an investment bank. We plan around the transaction rather than run it.
Are you paid more if I sell?
No. The fee is not tied to the transaction in any way, which means the advice about whether and when to sell has nothing riding on it.
What if the sale is years away, or might never happen?
That is the better time to have the conversation. Much of what improves the after-tax result has to be in place well in advance, and none of it requires you to commit to selling.
Ready when you are

Start with a conversation, not a commitment.

The first strategy session is complimentary, and there is nothing to buy in it. See what to bring, or just bring the question that brought you here.