Risk & cash flow

A plan is only as good as the bad year it survives.

Plans do not usually fail because the investments disappointed. They fail because something happened at the wrong moment and the only way to pay for it was to sell the plan. Liquidity and coverage are what stop a bad year from becoming a permanent setback.

What this actually covers

We sell no insurance and earn nothing on any policy discussed here.

What you already pay for, reviewed honestly

Most households carry coverage nobody has read since it was bought. Some of it is redundant, some of it has a gap in the middle, and no one selling it had a reason to say so.

Liquidity, so the plan is never the thing you sell

Cash that is deliberately boring, sized to your actual obligations. Its job is to be available in the year you would otherwise be forced to sell investments at the worst possible time.

Income protection while you are still earning

For most people under retirement age, future earnings are the largest asset on the balance sheet, and the least often insured deliberately.

Cash flow that matches a real life

Irregular income, bonus cycles, tuition, a parent needing help. A plan built on a tidy monthly average tends to meet reality badly.

Where our incentives sit

No commissions on any of it

We are fee-only. If a policy is genuinely worth having, you buy it somewhere else and we are paid exactly the same as if you had not.

Comfortable saying you are over-covered

That sentence costs a commissioned salesperson money. It costs us nothing, which is the entire point.

Reviewed as circumstances change

Coverage bought for one stage of life frequently outlives its usefulness and keeps billing.

Cannon Capital Management, Inc. is a Registered Investment Adviser. This page is for informational purposes and is not investment, tax, or legal advice. Nothing here is a recommendation for your situation, which we would need to know before making one.

Common questions
Do you sell insurance?
No. The firm holds no insurance business and earns nothing from any policy you buy. That is why we can tell you when you already have enough.
How much cash should I actually hold?
It depends on how stable your income is and what is coming in the next few years, not on a rule of thumb. A founder with lumpy income and a salaried employee with a steady one should not carry the same buffer.
Is this a separate engagement?
No, it is part of the plan. Risk and liquidity are what make the rest of the plan survivable, so they are not treated as an add-on.
Ready when you are

Start with a conversation, not a commitment.

The first strategy session is complimentary, and there is nothing to buy in it. See what to bring, or just bring the question that brought you here.