Situations · The equity windfall

The equity finally paid out. Now make it survive the tax year.

A bonus from a raise, a vest, an exercise, a payout from a liquidity event — suddenly this is the biggest income year of your life, and the default withholding was never designed for it. What you do before December 31 decides how much of it you keep.

What's actually at stake

Withholding is not a tax plan.

Equity compensation is taxed on its own schedule, withheld at rates that rarely match your real bracket, and concentrated in one company — usually your employer. Each of those is fixable. None of them fix themselves.

01

The withholding gap

Supplemental income is typically withheld at a flat rate well below a high earner's actual marginal bracket. People discover the difference in April, as a bill. A projection in the payout year turns that surprise into a plan.

02

Concentration risk

After a big vest, your salary, your bonus, and a large share of your net worth can all depend on one company. Diversifying is a tax event — which is exactly why it should be scheduled, not improvised.

03

The bracket spike is temporary — use it

Charitable bunching, retirement plan room, deduction timing: strategies that are marginal in a normal year do their best work in a spike year. The window is the calendar year of the payout.

04

What the money is for

A windfall without a plan becomes lifestyle. A windfall with a plan becomes independence. The difference is written down.

Options, RSUs and the rules for each

Each kind of equity is taxed its own way.

Silicon Slopes has made stock options and RSUs a normal part of pay in Utah. The grant letter rarely explains the tax. Here is the short version.

01

RSUs: taxed when they vest

The value of RSUs is ordinary income on the day they vest, whether or not you sell. Employers usually withhold federal tax at the 22% supplemental rate on the first $1 million, which is below a high earner's real bracket. The gap is due in April.

02

Non-qualified options: taxed when you exercise

When you exercise NSOs, the difference between the market price and your strike price is ordinary income. Any growth after that is a capital gain or loss when you sell.

03

Incentive stock options: watch the AMT

ISOs have no regular income tax at exercise, but the spread counts toward the alternative minimum tax. Hold the shares more than two years from grant and one year from exercise, and the whole gain can be taxed as a long-term capital gain. Sell earlier, and part of it becomes ordinary income.

04

Founders and early employees

An 83(b) election, filed within 30 days of a restricted stock grant, can move the tax to today's low value. Qualified small business stock can exclude some or all of the gain if its rules are met. Both have hard deadlines and are easy to miss.

Insiders at public companies often sell through a 10b5-1 trading plan, set up in advance, so sales can happen on a schedule. That plan is one more piece to coordinate with taxes and diversification.

How Cannon helps

Built for the 30-to-50 crowd this actually happens to.

Windfalls don't wait for retirement age, and neither do we. Our clients skew toward founders, executives, and professionals mid-career — people who want a real plan, move fast, and expect their advisors to keep up. CPA-led tax strategy and fiduciary investing, one table.

Common questions

People in this spot usually ask.

When should I exercise my incentive stock options?
It depends on the spread, your other income and how long you can hold the shares. Exercising early in the year gives you the most time to decide whether to hold for long-term treatment or sell before year-end to avoid the AMT. Run a projection before you exercise, not after.
How are RSUs taxed in Utah?
RSUs are taxed as ordinary income when they vest, by the federal government and by Utah at its flat state rate. Federal withholding is usually 22%, which is often too low for high earners. Selling right after vesting adds little extra tax, because your cost basis is the value at vest.
My employer withheld taxes on my RSUs. Am I done?
Often not. Supplemental withholding rates frequently sit below a high earner's true marginal rate, so a large vest can leave a significant balance due. A mid-year projection tells you exactly where you stand while there's still time to respond.
Should I sell my vested shares right away?
There's no universal answer — it's a balance of tax cost, concentration risk, and your confidence in the company. What we'd argue is universal: the decision should be a written policy you set once, not a gut call you re-litigate every vest.
I got a large one-time payout this year. What's the first move?
Before anything else: a tax projection for the year, so every other decision — charitable giving, retirement contributions, timing of other income — is made against real numbers instead of guesses.
Do I need a financial advisor if I'm still in my 30s or 40s?
A windfall year is precisely when planning compounds hardest — you have more years ahead for good decisions to pay off. The habit of waiting until 60 comes from an era when advice was sold with products. Fiduciary planning is about the decade in front of you.

Educational only — not investment, tax, or legal advice. Every situation is different; the right answer depends on the numbers, and that's what the strategy session is for.

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